What specific areas of your current site do you feel are successful? Why are they successful?
Have you conducted usability tests or gathered user feedback for your current site? If so, how long ago? Please include any reports or findings.
What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals.
What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?
What existing strategy (both on- and offline) is in place to meet the new business objectives?
Describe a typical user coming to your site. How often is the user online, and what does he generally use the web for? How old is the user and what does he do for a living? (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)
What is the primary "action" the user should take when coming to your site (make a purchase, become a member, search for information)?
What are the key reasons why the target user chooses your company's products and/or services (cost, service, value)?
How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch and by how much?
Use a few adjectives to describe how the user should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?
How is your company currently perceived offline? Do you want to carry the same kind of message through your website?
How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.
List the URLs of any sites you find compelling. What specifically do you like about these sites?
How do most people find out about your current website? What methods of distributing the URL already exist within the company?
Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 12 months following launch)?
Do you have an existing or planned marketing strategy in mind to promote this site redesign? If so, please describe.
Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?
Please take as much space as you need.